Our organic ingredients
such as phytoextracts and vegetable oils - guarantee outstanding quality even in professional salons and meet the expectations of the most demanding guests.
Sustainability
Our vision
We have been guided by an environmentally conscious approach since the beginning.
With twenty years of cosmetic experience, we have built our brand by putting nature at the service of science and become authentic representatives of sustainable beauty - with products that deliver what they promise and deliver real results.
As pioneers in conscious cosmetics, we work with high-quality botanical ingredients and offer complete hair care services inspired by the needs of professional salons.
Our mission
We strive to make sustainable living a natural part of everyday well-being.
We translate our green philosophy into concrete actions: our cosmetics, enriched with botanical ingredients, precious oils and aromatherapy essences, are allies of beauty and well-being – offering a true sensory experience and outstanding quality.
Carefully selected ingredients
The origin of our raw materials
We always check and prefer certified, organic active ingredients.
The harmony of nature and science
Our high-performance, plant-based formulas are free of all synthetic ingredients, silicones and parabens.
We produce cosmetics with low CO₂ emissions by utilizing wind and geothermal energy produced in the Pontedera and Larderello regions of Tuscany.
Conscious packaging
We only use recycled or highly recycled materials – as a sign of our respect for the planet.
Sustainability
Environmentally conscious packaging and eco-design
In line with our sustainability philosophy, we carefully select our primary packaging materials.
We only use tubes and bottles that come from sustainable sources, made from recycled materials - especially PCR, i.e. post-consumer recycled plastic - and in 100%, made from plant-based materials, such as beetroot or sugar cane.
CO₂ emissions are significantly reduced during the production of our packaging.